WeChat Implication for Luxury Brands

This course includes a report on the WeChat performance ranking of 100 Luxury brands in 2020.
100 brands across the different luxury segments of fashion, jewelry, and watches were reviewed across marketing, sales, and service capability

At the end of this course, you’ll be able to:

  • Obtain a well-rounded picture of how fully brands were taking advantage of the WeChat ecosystem to drive growth.
  • Inspired by the best in class examples from Top-Performing brands & amazing innovation showcases for each WeChat capability.
  • Recommend the most applicable WeChat action plan & implications for brands.

Click on the Get Started button when you’re ready to begin.

Estimated Time: 15-30min

Difficulty: Beginner



Course Instructor

Digital Business Lab Digital Business Lab Author