China Social Media Workshop

Estimated Time: 30-45min

Difficulty: Beginner

Categories: Strategy

Ecosystems: TikTok / Douyin, WeChat, Weibo, Xiaohongshu

Introduction

Part 1: Prepare a Proposal or China Social Media Marketing Strategy

How to prepare the proposal: platforms debrief

How to crack down clients needs?

China social media roadmap to start

Quick knowledge check

Part 2: Trendy Social Media Activities in China

WeChat Channels livestreaming

Douyin eCommerce live streaming

Top 2021 China social media trends

Part 3: Expert’s Hacks

Do’s

Don’ts

Summary

Course Instructor

Digital Business Lab Author