Douyin Media Guide: China Inbound Marketing

Douyin is a mature national app with massive popularity among Chinese netizens, it is China’s top destination for mobile videos. Douyin’s comprehensive ecosystem of content has grown even bigger in 2021, presenting new opportunities for brands to engage.

At the end of this course, you will learn about:

  • Overview of latest digital advertising statistics and trends in China
  • Opportunities behind Douyin in China
  • Different features of Douyin’s marketing solutions
  • Successful case studies of various industries

Data Source: Douyin Internal Data, 2021

Click on the Get Started button when you’re ready to begin.

Course Information

Difficulty: Beginner

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Course Instructor

Digital Business Lab Digital Business Lab Author