Meta: Foundations of Performance

Discover Meta’s approach to performance foundations, available tools, and best practices to drive your campaign outcomes.

At the end of this course, you will learn about the following:

  • Fundamentals of sharing data via the Conversions API and associated performance impact.
  • Levers to grow performance, including leveraging conversion optimization and opting in 6+ placements.
  • Best practices for creativity and how to minimize creative fatigue.

Click on the Get Started button when you’re ready to begin.

Course Information

Estimated Time: 20 minutes

Difficulty: Intermediate



Course Instructor

Digital Business Lab Digital Business Lab Author