Social Analytics 101

In this course, we will break down the key social media KPIs you should be tracking on Facebook & Instagram for you. We will go through both general and channel-specific social media metrics.

At the end of this course, you will learn to:

  • Set and monitor effective social media KPIs for organic & paid performance
  • Select ad metrics that help determine your progress toward your advertising goal
  • Select relevant social analytic tools to support your reporting

    Click on the Get Started button when you’re ready to begin.

Course Instructor

Joyce Ko Joyce Ko Author