Twitter Ads Playbook

Based on the recent study of how users engage with brands on social media, Twitter was one of the top platforms for brand interaction in 2021.

This playbook is an all-in-one resource that will guide you through all the fundamentals of advertising on Twitter and pave the way towards success.

What you will learn:

  • The latest, data-backed “Why Twitter?” narrative
  • Twitter’s top Tweet, campaign, and targeting best practices
  • In-depth overview of campaign objectives, ad formats, bidding structure, and API integrations 
  • Breakdowns for how to use Twitter Ads Manager and measure campaign success
  • Standout agency case studies

Source: Twitter For Business

Click on the Get Started button when you’re ready to begin.

Estimated Time: 30min

Difficulty: Beginner



Course Instructor

Digital Business Lab Digital Business Lab Author